Five Krug Lover artists were inspired to translate their tasting sensations into music with two new Krug Echoes: musical compositions that accompany a glass of Krug: Joseph’s Theme: Dream Variation with Krug Grande Cuvée 171ème Édition and Joseph’s Theme: Freedom Variation with Krug Rosé 27ème Édition. Image credit: ©ARR, Krug
Extending LVMH’s association with entertainment and popular culture, its Krug Champagne brand has debuted a new multisensory experience by bringing music to the spirits tasting process.