![Chief marketing officers no longer live in a world where they can create annual marketing plans and stick to them for the entire year. Image credit: CMO Collaborative](https://www.luxuryroundtable.com/wp-content/uploads/2023/09/CMO-Collaborative-300x169.png)
What does it take to be a CMO of the future?
Posted By Mickey Alam Khan On In Marketing,News,Strategy | No Comments![Chief marketing officers no longer live in a world where they can create annual marketing plans and stick to them for the entire year. Image credit: CMO Collaborative](https://www.luxuryroundtable.com/wp-content/uploads/2023/09/CMO-Collaborative-300x169.png)
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","iv":"da5b4afd38e808c1ebd0ebfce24e9379","s":"4ebd7d438052e997"}