Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad
How to install purpose in your brand and company
Posted By Luxury Roundtable Columnist On In Columns,News,Strategy | No Comments
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","iv":"514b09903fbbd584e1e0d4b285a7c292","s":"1c8c7ecf0899a0b0"}