- Luxury Roundtable - https://www.luxuryroundtable.com -

Try this: Tesla and Airbnb’s bottom-up thinking vs. national down

Posted By Mickey Alam Khan On In Columns,News | No Comments
Mike Fantis Mike Fantis

 

By Mike Fantis

Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”